Healthy customers

Scope

Positive impact by expanding accessibility to health services and reinforcing the role of pharmacy in primary care and in disseminating knowledge about healthy habits and disease prevention. Responsibility for correct guidance on the use of drugs and for taking care to avoid the sale of products after their expiration date, in addition to complying with the requirements for the sale of prescription drugs and ensuring the quality of the pharmaceutical services offered.

Impact Sphere

Employees, customers

Disclosures

GRI 413: Local Communities
SASB HC-DR-260b.2

Sustainable Development Goals

Theme management

The transformation of our business model over the last few years, guided by 2025 Strategy, has created a more holistic and integrated health care experience, facilitating access for our customers to a wide range of primary health care services through a comprehensive care ecosystem to support health prevention and management, with the potential to significantly improve customer well-being. To achieve this, we are working on several fronts:

* Health Monitoring and Disease Prevention at Espaço Sua Saúde (Your Health Space): Espaço Sua Saúde is offered in-store, at Raia and Drogasil pharmacies, providing fast and secure access to health care monitoring and disease prevention services based on three pillars: Pharmaceutical Services, Rapid Tests/Exams, and Vaccines.

* Qualified Professionals and Humanized Care: We train all our pharmacists to be prepared to serve customers in both the technical journey and the health journey, focused in pharmaceutical services and vaccine application. We continually invest to ensure a humanized pharmaceutical environment, with professionals acting as “health navigators,” understanding customer needs and welcoming them in the best possible way, besides ensuring quality and safety in the execution of the health care services of our portfolio.

* Support for the Client’s Health Journey: Since 2021, our clients have had access to Vitat, a digital platform designed to support their journeys towards a healthier lifestyle. The Vitat portal provides reliable, up-to-date, and easy-to-understand content on health, well-being, and prevention. The content is also available on social media (Instagram and Tiktok) and YouTube. In the app, we offer gamified guidance programs on topics such as nutrition, exercise, sleep, and mental health. Online consultation with specialists and scheduling services at Espaço Sua Saúde and Labi are also available.

In addition to these three fronts, we offer Espaço Vida Saudável (Healthy Life Space), which concentrates healthy products in pharmacies, making it easier for clients to identify products that support a healthier routine. Thus, we continuously monitor the millions of RD Saúde’s customers and identify those who include in their shopping carts products aimed at well-being and disease prevention (such as vitamins, phytotherapeutics, supplements, etc.) and customers who consume products with sustainability attributes. We refer to them as DNA Vida Saudável (Healthy Life DNA) customers.

We have also joined the Federal Government’s Farmácia Popular (Popular Pharmacy) Program in over a thousand pharmacies. This initiative, which offers essential drugs in primary health care at reduced cost or free of charge, represents a significant effort to expand access to drugs, especially for low-income populations.

Check out more details of our initiatives aimed at promoting customers’ health in the GRI disclosures listed in this dashboard or in the Annual and Sustainability Report.

Related Policies

* Quality & Safety of Products & Services Policy
* Animal Welfare Policy